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Why 15% Off Coupons Aren't Always the Best Deal

15% off coupons are everywhere. But are they the best deal? Not always. Here's how to get smarter with coupons and promo codes.

How to Spot a Good 15% Off Deal

A 15% off coupon can be a great deal. But it's not always the best. Here's what to look for:

  • No minimum purchase: If the coupon doesn't have a minimum purchase, it's a good deal.
  • No exclusions: If the coupon works on everything, it's a good deal.
  • Stackable: If you can use it with other coupons, it's a good deal.

What the Standard Advice Gets Right

The standard advice is to always look for the highest percentage off. And that's good advice. A 15% off coupon is better than a 10% off coupon, all else being equal.

Where It Quietly Breaks

But all else is rarely equal. Here's when a 15% off coupon isn't the best deal:

  • When there's a better coupon: If there's a 20% off coupon, use that instead.
  • When the sale price is lower: If an item is on sale for 30% off, a 15% off coupon won't help much.
  • When there's a better deal elsewhere: If you can find the same item cheaper at another store, go for it.

How to Compare Coupons

When you're comparing coupons, look at the final price. A 15% off coupon on a $100 item is $15 off. But a 10% off coupon on a $120 item is also $12 off. The 10% coupon is the better deal.

What to Do When You Find a Better Deal

If you find a better deal, go for it. Don't feel loyal to a store just because you have a coupon. Here's how to find better deals:

  • Check other stores: Use a price comparison tool to see if you can find the item cheaper elsewhere.
  • Wait for a sale: If you can wait, you might find a better sale later.
  • Use a cashback app: You can get money back on your purchase, even with a coupon.

How to Actually Decide

So how do you decide? Here's a simple rule of thumb:

  • If the 15% off coupon gives you the best final price, use it.
  • If there's a better coupon, use that instead.
  • If the item is on sale for a better price, go for the sale.
  • If you can find it cheaper elsewhere, go for the better deal.

What to Do Next

Here's what you can do today to get better deals:

  • Check your inbox: Look for coupons from stores you shop at.
  • Sign up for newsletters: Stores often send coupons to new subscribers.
  • Use a browser extension: There are extensions that automatically apply coupons at checkout.

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