You’re scrolling through your social media feed, and yet another influencer is raving about a new makeup line. But this one’s different—it’s affordable, high-quality, and from a brand you’ve never heard of. This was January 2018, and Dresslily was about to shake up the beauty world.
The Makeup Line That Started It All
In January 2018, Dresslily, a fashion and beauty retailer known for its budget-friendly apparel, launched a new line of makeup. Priced at a fraction of what high-end brands charged, this line included everything from foundation to lipstick, all packaged in sleek, minimalist tubes and compacts. The most popular item? A $5 liquid lipstick that rivaled the quality of brands costing 10 times as much. Dresslily’s marketing team leveraged social media influencers, sending free products to micro-influencers with engaged audiences. The strategy worked—within weeks, the hashtag #DresslilyMakeup was trending.
How to Get the Best Deals on Dresslily’s January 2018 Line
Dresslily’s January 2018 launch was aggressive, with daily deals and flash sales. Here’s how shoppers snagged the best discounts:
- First-order discounts: New customers got 10% off their first purchase with the code WELCOME10.
- Limited-time flash sales: Every Friday at midnight, Dresslily offered 50% off select items for 24 hours.
- Bundle deals: Buy three lipsticks, get one free—this was a popular promo that ran throughout January.
What to Do When Your Dresslily Makeup Arrives
Dresslily’s shipping times varied, but most orders arrived within 14–21 days. Here’s what to check when your package arrives:
- Inspect the packaging: Make sure everything is sealed and undamaged. If not, contact customer service immediately.
- Test before applying: Swatch foundation and lipstick on your jawline or wrist to ensure the shade matches.
- Store properly: Keep liquid products away from direct sunlight and heat to preserve their quality.
Things That Can Go Wrong
Not every Dresslily purchase went smoothly. Here are some common issues and how to avoid them:
- Color mismatches: Some customers received shades that didn’t match the online swatches. To avoid this, order multiple shades and return what doesn’t work.
- Late shipments: During peak sales, shipping delays were common. Track your order and be patient.
- Fragrance sensitivities: A few users reported mild irritations from heavily scented products. Patch-test before full application.
Heads Up: Dresslily’s Return Policy
Dresslily’s return policy was straightforward but had some gotchas:
- 30-day window: Returns had to be initiated within 30 days of delivery.
- Unused condition: Makeup had to be unused and in its original packaging.
- Restocking fees: Some items incurred a 15% restocking fee if returned.
The January 2018 Makeup Line’s Legacy
Dresslily’s January 2018 makeup line proved that affordable beauty could compete with luxury brands. It set a new standard for accessibility in the industry, inspiring other retailers to follow suit. While Dresslily has since expanded its product range, the January 2018 line remains a benchmark for quality and affordability.
Where to Learn More
If you’re interested in comparing peptide vendors, check out peptideScore. For those looking to explore more beauty trends, eqnoProducts offers a curated selection of skincare and makeup.
The Dresslily Lipstick Today
As of 2026, the $5 liquid lipstick from Dresslily’s January 2018 line is still available—now priced at $7 due to inflation. It remains a cult favorite, proving that some trends truly stand the test of time.